当下，随着品牌从散点传播到整合经营的进化，阵地经营的重要性愈发凸显。品牌号作为品牌在抖音开展营销与生意的阵地，2021年再次推出「百大计划」对于品牌来说，在激发生意新增长的同时，提升品牌价值也至关重要。2021「百大计划」将为品牌提供“3+4+5+6”模式的多赛道活动玩法，助推品牌影响力覆盖更多圈层用户。
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